June 21, 2025 | Snapdesh News Desk — In a move that could shake up the global tech and AI landscape, Apple Inc. is reportedly in early discussions to acquire Perplexity AI, a fast-growing artificial intelligence startup known for its AI-powered search engine.
According to tech sources, the discussions are still at an early stage, but Apple’s interest in Perplexity suggests the iPhone maker is looking to strengthen its position in the AI search market — an area currently dominated by Google and Microsoft-backed OpenAI.
Perplexity AI, often compared to ChatGPT and Google Gemini, offers a conversational search interface powered by real-time web data, and has seen massive growth in recent months. It allows users to get direct, clear answers rather than just a list of links — something Apple might want to integrate into its ecosystem, especially in Siri or Apple Search.
Why Apple Might Be Interested?
Apple has been relatively quiet in the public AI race compared to Google, Microsoft, or Meta. However, with the integration of AI features in iOS 18 and pressure to compete with AI-first platforms, acquiring a player like Perplexity could speed up Apple’s AI development.
Experts believe this deal, if it happens, could give Apple access to:
- Real-time AI search capabilities
- A growing user base of AI-curious consumers
- Competitive edge against Microsoft’s Bing/ChatGPT integration
No Official Confirmation Yet
As of now, neither Apple nor Perplexity AI has confirmed the talks publicly. The deal value or terms have also not been disclosed.
If the acquisition moves forward, it could become one of Apple’s most significant AI-related investments in recent years.
