YouTube’s new rules are now in effect from today, July 15. The platform has updated its policies, which may impact the earnings of many creators. While the monetization eligibility remains unchanged, the new focus is on reducing repetitive and AI-generated content.
Which Creators Will Be Affected?
YouTube has clearly stated that these changes target creators who upload repetitive, mass-produced, or AI content. Many such channels publish similar or low-effort videos repeatedly. YouTube now aims to address this by adjusting ad revenue for such content.
From now on, creators who rely heavily on automated or cloned content will earn less from ads. The new policy encourages original and high-quality videos, which add real value to the audience.
What Has Not Changed?
Even though the ad revenue model is changing, YouTube’s monetization criteria remain the same. Channels still need to meet the usual requirements, like 1000 subscribers and 4000 watch hours. No new conditions have been added for joining the YouTube Partner Program.
Why Is YouTube Doing This?
The rise of AI-generated videos and deepfakes has become a concern. Many channels are creating fake content using AI voiceovers, images, or clips. This can mislead viewers and reduce content quality across the platform.
To control this, YouTube wants to stop promoting such content. The aim is to support genuine creators who produce unique videos and maintain trust on the platform.
This move also helps in fighting fake news, misleading thumbnails, and deceptive videos. YouTube will use new tools and review systems to check content authenticity.
